By Daniel Van Rossen
Almost half a century has passed since I borrowed a Pentex Spotmatic 35mm camera to take my first photography class. The excitement, artistry and passion for photography I first felt back then still drives me to achieve excellence today. I now divide my time between photographing the tremendous beauty of the Northwest (visit trek.vanrossen.com) and the equally creative and challenging world gemstone and Jewelry Photography.
For the past 35 years my commercial work has centered on the unique challenges of photographing jewelry and gemstones. Through assignments and diligent research I have tested almost every jewelry and gemstone photography set-up used today. This has led me to improve on what others have done and to design and perfect new set-ups. Now after literally thousands of photographs for customers’ advertising projects, I can offer an unsurpassed expertise in this field.
I transitioned from film to digital more then ten years ago. Having started in film, where everything had to be done “in camera” to achieve an outstanding image, gives me unique view of photography in the digital age. Today when doing “image acquisition” (what happen to taking a photo) I engineer the project with decisions as to what is best done in the camera and what to do in Photoshop. Today I work with the merging of reality and the virtual world. Working with a full range of digital tools leads to a new standard of visual quality that is expected today. For color fidelity, image range and standardized viewing digital still lags behind film. For turn around time, post production, distant working and media viewing types it way exceeds film. But it still remain that starting with best image at the front-end results in less time and better quality at the backend of the digital photography process. My focus still remains on doing as much and best quality of “in camera” work and not shooting picture element to be manipulated and assembled in Photoshop.